Brand Strategy

In this day and age, even startups need a therapist. Brand therapy is our narrative strategy discovery and distillation process.

Over the course of 4-6 weeks, we interview your leadership, your customers – even your competitors – to understand your company from the inside out. We summarize our findings and lead a workshop to help you distill your essential message.

Our Process

  • Discovery

    We take a deep dive into understanding your unique competitive landscape.

    Through first-hand interviews with leadership and customers, we learn about your startup and identify areas for growth.

  • Workshop

    In a workshop with your company’s key leaders, we distill your core message and narrative strategy. You leave with clarity about your brand and where to go from here.

  • Implementation

    In the final phase, our strategists, designers, and videographers transform your core message into assets you can implement.

  • Launch

    A successful Brand Therapy journey leaves you with tangible results you can post, share, tweet, send, watch, and rewatch again. Everything you need to make sure your hard work reaches your audience!

Commercials

Advertisements transform your greatest brand insights into tangible, shareable assets that resonate with your audience. These 1-3 minute commercials bring your creative strategy to life, utilizing the right blend of humor, emotion, and data to convey your message and tell your story.

The Zander team leads you through each step of the process, from brainstorming and strategy sessions to scripting, storyboards, production planning, and final cut, ensuring that we create a powerful video that serves your larger business needs.

Our Process

  • Narrative Strategy

    Narrative strategy is baked into every video we make. To begin, we’ll host a strategy session to dive into your brand and learn about your needs.

    Learn more about brand therapy here.

  • Story

    Based on our learnings from Brand Therapy, we distill your core message, and craft the story of your brand that will resonate with your customers.

  • Timeline

    Depending on scope, projects can take anywhere from one to three months. We work with you on a schedule that meets your needs.

  • Script

    A strong script makes for a compelling video. Once we find your organizing idea, we write a script for the video, beginning with an outline and narrative arc.

  • Mood Video

    We create a mood video that captures the desired look and feel. Marrying your visual language with fresh inspiration, the mood video is a reference for production.

  • Talent

    We recruit, cast and hire on-camera talent for your video, sparing you the trouble of finding the right people for the job.

  • Production

    Now for the fun stuff!

    Video production can span many days and you might even be on set with us, watching the vision come to life!

  • Post-Production

    Home stretch, folks.

    During post-production, we’ll transform hours of raw footage into a polished video. We’ll cut, edit, color correct, add music or mix sound, until we have a shiny rough cut, ready for you to review.

  • Review

    Beginning with the rough cut, you will have the opportunity to review and offer feedback several times before we deliver the final cut. Your input is key to getting the finished product to a place you (and your customers) are excited about.

  • Launch

    Once we deliver the final cut, it’s yours to share with the world!

    Depending on your needs, you may decide to explore video cut-downs or ancillary assets to support your launch.

    We can’t wait to begin!

Case Study: Kinkor Consulting

We took the recruiting firm, Kinkor Consulting, through our Brand Therapy process. This 7-year-old company had an outdated website, few visual assets, and lacked coherent language to describe their unique offerings.

Over two months, we conducted more than a dozen interviews with team members and clients and distilled what we learned into a new tagline and narrative strategy for the company.